Clear direction
Corporate Strategy
We work with management teams to help them to create or review their strategy for the next 3 – 5 years.
Typically this will involve:
- An enquiry process – to establish what the business knows about its markets and the forces likely to shape demand in the future
- A scenario process – where we develop a range of options for the future
- A creative process where we help the management team to look at how they might respond to or capitalise on the scenarios – and develop a way forward
- A planning process – where we help to ensure that the strategy can be implemented and is properly supported going forward.
Some tools:
The following briefly describes some of the tools we employ.
Download a pdf for more details:
Business planning
We will work with your management team to develop a business planning approach that:
- Produces a dashboard for management to review progress and performance
- Creates an action plan and rolling agenda for each part of the business
- Is grounded in a proper assessment of demand and resources
- Links properly with marketing and sales plans to ensure spend is focused on profitable business
Download a pdf for more details on our methodology and outputs:
Marketing strategy and marketing planning
We help our clients to develop a marketing strategy linked directly to the objectives of the business.
We provide tools, templates and support to ensure that plans are produced with:
- Measurable objectives
- Actions and timings
- Responsibilities and reporting
- Costs and success measures
Download a pdf for more details:
Marketing: How to differentiate your firm in the International Marketplace