Establishing a clear purpose
We worked with a European law firm to help them identify some core values in their business and then to harness these in a way which improves both their recruitment and their communication to the marketplace and clients.
The firm in question has grown rapidly and is widely praised as a success story. Unfortunately with the rapid growth had come an underlying concern among partners that the firm had lost its original raison d'être and was in danger of losing focus and momentum.
We conducted a series of interviews with key partners and staff and distilled the results into an agenda of key issues. We then ran a day at their partners' and associates conference and helped the firm coalesce around a set of shared values, so that the various practice areas could recognise their combined strengths.We have helped them to utilise these outputs for a re-branding exercise.
If you would like further information on this service, please contact one of our directors.
- Understanding the market
- Setting direction
- Developing business
- Implementing plans
