Contact management
Alongside a firm's people, the client base is one of the most valuable components of a professional firm. The protection and development of this client base often provides the basis of a firm's strategy and core business objectives. Contact management systems are confidently sold to help achieve these objectives.
Gracechurch decided to conduct research among legal firms to investigate the whole area of contact management. We asked questions of each firm that led us to measure their success and identify approaches that worked. We interviewed more than 60 users in 45 firms in the UK, the US and Germany. Their functions included marketing, IT, fee earning and secretarial support.
Key deliverables:
- Interviews with key people in your firm
- Benchmarking of your results against study findings
- Complete copy of detailed study findings
- In-house workshop exploring practical solutions to contact management shortcomings
If you'd like to meet with us to discuss the issues involved as well as how to plan and implement a successful programme, please contact Steve Blundell on +44 (0)207 220 4480 or email sblundell@grch.net.
Related information
- Understanding the market
- Setting direction
- Developing business
- Implementing plans
