Competitor analysis
Do you really know who you are up against? Many businesses know their immediate market like the back of their hand, but in today's world people are expanding their services geographically, to new sectors and to new target groups. Understanding the markets you would like to focus on is not only key to getting your growth strategy right, but also to protecting your current position.
Gracechurch has a team of analysts who follow a prescribed methodology to gather and analyse competitor intelligence. Using both desk research techniques and some primary telephone work, the analysts can develop market maps of your target areas.
Deliverables
- Who is operating in your market?
- What do they offer?
- How are the players positioned?
- Who is moving into the market?
- Who is working for which clients?
- Who is winning the premium work?
If you would like further information on this service, please contact one of our directors.
- Understanding the market
- Setting direction
- Developing business
- Implementing plans
