Qualitative research
Research is at its most effective when you need a real, in-depth understading. Gracechurch has a team of senior, sector-trained interviewers and moderators, who lead focus groups and perform in-depth interviews with senior level decision makers.
We have set procedures for the whole administrative process surrounding qualitative research and carry out depth interviews all around the world. Our data collection can take many forms, from one-to-one interviews to large group sessions. We can even interview your clients via the internet.
In our experience almost 80% of professional respondents are willing to be attributed, providing highly-actionable feedback, immediately, on an account-by-account basis.
Deliverables:
- An understanding of respondent views
- Concept testing
- A clear indication of any segments that may exist
- Direct feedback by account
- Hypotheses that can then be tested through quantitative research
If you would like further information on this service, please contact one of our directors.
- Understanding the market
- Setting direction
- Developing business
- Implementing plans
