Quantitative research
When an organisation knows the questions it wants to ask and is looking for a robust statistical answer, diagnostic, statistical, quantitative research techniques are needed. The chosen medium and the required sample size depend on many factors - the availability of sample, sample quotas, time constraints, cost issues and so on. The Gracechurch team will discuss all these contributing factors with you during a project scoping meeting.
Gracechurch will design the questionnaire, analyse the data and present the findings along with recommendations. We work in all media - telephone, web and postal.
Interviewers are fully trained and supervised and are subject to Gracechurch quality procedures.
Our research team is well equipped with the expertise and knowledge of our client's individual business, as well as being experienced in conversing with key decision makers of large companies. We are able to provide bilingual interviewers, providing an international capacity for research.
Our web surveys provide speedy and accurate turnaround of data - respondents complete the survey, and results are published, online.
Deliverables:
- Hypothesis testing
- A set of baseline metrics against which future progress can be measured
- Market segmentation
- Specialised data modelling such as conjoint analysis
- Compiled responses by account
If you would like further information on this service, please contact one of our directors.
- Understanding the market
- Setting direction
- Developing business
- Implementing plans
