Annie Coleman
Associate Director
Annie has 20 years experience of branding, marketing, employee engagement and culture change in the UK and international markets for large corporations.
Former European Director of Brand Marketing and Communications for Goldman Sachs. Annie also led a culture enhancing programme for the Firm, on behalf of Hank M Paulson, then global Chairman and CEO, aimed at Partners and Managing Directors.
Proven skills in implementing strategic change and working on high profile interim assignments.
Excellent influencing, leadership and communication skills – particularly within matrix style organisations and with virtual teams.
Combined strengths in both strategic planning and project management for multi-million pound budgets and large diverse teams.
Specialist knowledge and experience of financial and professional services.
Email: acoleman@grch.net
Education
Weymouth Grammar
University of Exeter – Combined Hons in History & Politics
Career History
BP
MOD
Prime Minister’s Press Office
London Stock Exchange
The Communication Group
Goldman Sachs
GAM
Expertise
- Brand strategy
- Marketing communications strategy
- Employee engagement
- Organisational culture
- CEO advice and support on communications
- Coaching and Mentoring
- Accredited Birkman Consultant
- Accredited in Charles Handy’s ‘Still Life’ Process
Key Clients
GAM
London 2012
Goldman Sachs
Gucci
Borough Market
Aldar Properties
Typical Projects
- ‘Jump start’ an organisational culture (vision/values/key levers)
- Revitalisation of a company’s brand from positioning and value proposition, to new visual and verbal strategy and identity
- CEO counsel on internal communications and key external stakeholder management
- Employee engagement strategy for property company
- Coaching investment fund manager
- Review of brand strategy, and brand organisational structure and governance for complex sporting events organisation
- Competitor review for global investment bank
- ‘Still Life’ process for international fashion house
