Caroline Ferguson
Associate
Caroline is a marketing strategy and communications specialist with 25 years’ experience across a number of sectors in the business services environment.
Her background includes numerous board-level advisory assignments as well as substantial hands-on marketing practice, giving her solid strategic and tactical skills.
In all of her projects, Caroline’s primary strength is in using language appropriately and effectively in order to achieve the desired result. She also uses this skill in drafting a huge range of material, from think-piece articles, to senior white papers, to training material and sales literature.
Caroline’s versatility means that she is often asked to undertake assignments outside of her core area of marketing strategy and communications. Recent projects have included carrying out an operational audit for a consulting firm, rescuing a respected print journal by creating and executing an online strategy and launching and running a charity.
Caroline is a champion of clarity in communication and believes there is little we can’t achieve if we communicate appropriately.
Email: cferguson@grch.net